Battenhall presents...

INSTAGRAM BRANDS 100

An analysis of the use of social media by brands

EXECUTIVE SUMMARY

Welcome to the metaverse. It’s not quite what you think and you’re already in it. This year, as the world reopened and people started doing things IRL again, what we thought we would see in our social media data deep-dive was quite different to what emerged. Social media and screen use surged, even as we moved away from our lockdown lives. We’re consuming record levels of social media content and, to cater for that, brands are creating more video and audio content than ever before.

Content is now longer and more immersive, and across a wider array of platforms. We're in deep - we're in the metaverse."
Reels use has grown

165%

88%

of brands now use Reels

30%

of brands posted multiple stories a day

32%

of the feed is now video

the top 10 brands

@louisvuitton

2021 followers

45,778,861

Audience quality score

0.81

Engagement rate

0.16%

Comment to like ratio

0.4

10
2021 followers

45,783,651

Audience quality score

0.78

Engagement rate

0.13%

Comment to like ratio

0.3

9

@gucci

2021 followers

46,295,532

Audience quality score

0.78

Engagement rate

0.06%

Comment to like ratio

0.9

8

@zara

2021 followers

46,361,142

Audience quality score

0.79

Engagement rate

0.10%

Comment to like ratio

0.7

7

@chanelofficial

2021 followers

49,726,167

Audience quality score

0.71

Engagement rate

0.15%

Comment to like ratio

0.2

6

@premierleague

2021 followers

55,926,516

Audience quality score

0.87

Engagement rate

0.30%

Comment to like ratio

0.2

5

@marvel

2021 followers

70,131,036

Audience quality score

0.97

Engagement rate

0.84%

Comment to like ratio

0.4

4

@nasa

2021 followers

70,207,623

Audience quality score

0.73

Engagement rate

0.03%

Comment to like ratio

0.5

3

@victoriassecret

2021 followers

176,036,470

Audience quality score

0.86

Engagement rate

0.09%

Comment to like ratio

3.1

2

@nike

2021 followers

187,512,617

Audience quality score

0.82

Engagement rate

0.07%

Comment to like ratio

0.7

1

@natgeo

Download Report

HQ

Exmouth House,
3-11 Pine Street,
London,
EC1R 0JH

@Battenhall

#battenhalltrends

Fill out the form below to receive your copy of the Instagram Brands 100 report.

Thank you! Check your email to receive the report.
Oops! Something went wrong while submitting the form.